Implementation partner to support the National Nutrition Mission

The Swasth Bharat Prerak (SBP) program, released in January 2018, is a joint initiative of the Ministry of Female & Youngster Development as well as the Tata Trusts. It supplements the path-breaking Poshan Initiative in India (Head of state's Overarching Scheme for Holistic Nourishment) Abhiyaan or the National Nourishment Objective (NNM) by giving managerial and administrative assistance to the district and state management for the reliable execution of the mission.

This program is modeled on the Zila Swachh Bharat Prerak program, a first-of-its-kind partnership between Tata Trusts and the Government of India that has helped drive the nation's sanitation goal effectively over the past year.

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The primary goals of the SBP program are:

  • Supplying an effective source at the district level-- the Prerak-- that functions as a stimulant for efficient as well as the reliable implementation of the Abhiyaan elements.
  • Supporting the area magistrate and also essential authorities to reduce bottlenecks around key nourishment solutions.
  • Giving young men and also females a possibility to contribute to nation-building.
  • Presently, 352 Preraks are put throughout 34 states and also 7 union territories in India.

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Several of the essential accomplishments of this program are:
  • Contribution by Preraks to the National Nutrition Month, or the Poshan Maah (September 2018)-- The '4 Hafte 4 Charche' campaign was launched throughout the Poshan Maah, and also was sustained by the Preraks. The four weeks of Poshan Maah aided offer four messages to crucial stakeholder teams by 200+ Preraks on the ground. The stakeholders included the panchayat sarpanches, adolescent ladies, women self-help groups (SHGs), pregnant females and also nursing mommies.
  • Jan Andolan at Kumbh Mela record (February 2019)-- The Preraks in UP utilized the Kumbh Mela as a system and coordinated a record-breaking 100 nukkad nataks in 1 day to develop an understanding regarding the importance of nutrition.

  • Hands-on assistance in celebrating the first anniversary of POSHAN Abhiyaan (8-22 March 2019) - The first-anniversary event of the Mission Nutrition Organisations in India saw large scale involvement by Preraks in communication and behavior-change activities. The Preraks directly assisted in over 2721 activities throughout 306 districts. These included the Poshan mela, cycle and Poshan rallies, school-based tasks, understanding advocate teen ladies, youth team conferences, haat exposition activities, Prabhat pherees and much more. A team of 8 zonal leaders from amongst the Preraks proactively gave regular material for the Ministry of Women as well as Kid Advancement's Twitter and Facebook deals with, and also have contributed in achieving over five lakh mentions for #PoshanPakhwada.

Location: R K Khanna Tennis Stadium, 1, Africa Avenue,
Mohammadpur, RK Puram, New Delhi, Delhi 110029
Contact us: contact@wcdsbp.org
Location: India

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